Our human-verified data says no thanks to the B*S, empowering better buying decisions for a better world.
Our human-verified data says no thanks to the B*S, empowering better buying decisions for a better world.
Our human-verified data says no thanks to the B*S, empowering better buying decisions for a better world.
Every product and brand we feature is scored for sustainability and ranked for impact, so you can navigate your conscious consumer journey with confidence and ease.
Our cutting-edge algorithm has analyzed over 15,000 products for sustainability and environmental impact, to bring you the crème de la crème of ethical beauty and wellness.
We tie everything to the most current sustainability research, to ensure that the scores you see reflect real planetary and social realities, for verifiably impactful purchasing.
We believe that an informed consumer is a force to be reckoned with.
With this in mind, we’ve collected an almost obsessive amount of data on every product we back, with three paradigm-shifting goals in mind:
Not better? Not welcome. The products you find with us are made by brands who care and are actively building a better world through positive practices. Our life’s mission is to end greenwashing for good.
We gather extensive data on every product we feature before translating into a no-nonsense score showing the impact on planet, animals and people. The higher the score, the better the product.
Your decisions make a real difference. You choose where you cast your dollar vote with every purchase, letting the market know what matters most. Together, we’re putting the work in for a better world.
Our journal brings astute conversation to your inbox once a week. You bring the party. Join us and join in. We actually, like really want to know what you think.
Our journal brings astute conversation to your inbox once a week. You bring the party. Join us and join in. We actually, like really want to know what you think.
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_115385341_1 | 1 minute | Set by Google to distinguish users. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
We’re as strict about what goes into our newsletter as you are about what goes onto your skin
We’re as strict about what goes into our newsletter as you are about what goes onto your skin