Better buying,
only easier.

Planet friendly products, powered by data

Axiology True Natural Lipstick: Live By
Ecolunchbox Three-Piece Nesting Bento Lunch Box Classic: Live By
Weleda Baby Gentle Shampoo and Body Wash: Live By

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We help you cut through greenwashing with impactful ways to make real change.

Backed by data, always better.

Find exactly what you’re looking for

We assess and curate better brands working towards positive environmental and social outcomes with their products

Focus on what matters most

Support those making the biggest difference to the causes and values you care about most

Buying better starts here

From fairer fashion to organic beauty, buying better has never been simpler (seriously, it’s really easy).

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Buy better

We’re putting our money where our mouth is

Each month we allocate a portion of our profits to causes that matter 
You decide where it goes

You choose, we invest

Become a member of the Seed Fund and choose where we invest for impact

Make an impact without breaking (your) bank

You choose, we spend,
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Things that matter, free from noise

Cut through the nonsense with our articles and guides on the causes, issues, and actions that matter most

We're all in this together

To make things better

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Change Makers

We're a community of like-minded buyers and brands looking to make things better
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Action Takers

We're a platform connecting impact investors with problem solvers
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