We believe that an informed consumer is a force to be reckoned with.
With this in mind, we’ve collected an almost obsessive amount of data on every product we back, with three paradigm-shifting goals in mind:
Not better? Not welcome. The products you find with us are made by brands who care and are actively building a better world through positive practices. Our life’s mission is to end greenwashing for good.
We gather extensive data on every product we feature before translating into a no-nonsense score showing the impact on planet, animals and people. The higher the score, the better the product.
Your decisions make a real difference. You choose where you cast your dollar vote with every purchase, letting the market know what matters most. Together, we’re putting the work in for a better world.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
Set by Google to distinguish users.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.