Goodbye greenwashing.
Hello data-backed beauty.
Our human-verified data says no thanks to the B*S, empowering better buying decisions for a better world.
Aligned with your values
From planetary care and fair labor to animal welfare and clean ingredients, we’ve curated the best products, ranked by the causes that matter most.
Calculated for impact
Our product scoring system nixes underperformers and ranks the rest based on urgent and measurable planetary realities.
Designed to empower
We present the data that counts to inform and empower so that you can sort by what really matters and support brands committed to better.
Our science (in a nutshell).
We believe that an informed consumer is a force to be reckoned with.
With this in mind, we’ve collected an almost obsessive amount of data on every product we back, with three paradigm-shifting goals in mind:
Verification
Not better? Not welcome. The products you find with us are made by brands who care and are actively building a better world through positive practices. Our life’s mission is to end greenwashing for good.
Clarity
We gather extensive data on every product we feature before translating into a no-nonsense score showing the impact on planet, animals and people. The higher the score, the better the product.
Empowerment
Your decisions make a real difference. You choose where you cast your dollar vote with every purchase, letting the market know what matters most. Together, we’re putting the work in for a better world.
Products to Live By
