Better Cruelty-Free and Vegan Toothpaste Options for the Perfect Smile

cruelty free toothpaste

At a Glance

A guide to the best cruelty-free, animal friendly, and vegan toothpaste and dental care options for a better smile.  Already know what you want? Check out the full list of featured cruelty-free and vegan toothpaste options here.

If you’re looking to make a switch to a better kind of dental care regime, then a good place to start is with a cruelty-free or vegan toothpaste specifically formulated to be a more conscious substitute to conventional alternatives.

Perhaps you’re thinking of changing to a vegan toothpaste as part of a larger animal-friendly strategy in your everyday life, or maybe you simply want to find a better kind of natural and cruelty-free toothpaste for other reasons, either way, it’s now super-simple to transition to an improved vegan dental care regime that’s better for you and better for the environment.

From fluoride free vegan toothpaste options to choices which utilize organic ingredients or are formulated for specific requirements like sensitivity or fighting plaque, the best vegan and cruelty-free toothpaste choices currently on the market are well placed to meet your every dental hygiene need.

In this guide, we’ve taken a look at some of our favorite cruelty free and vegan toothpastes to help you find exactly what you’re looking for and to let you take the first steps to a better smile that looks good, feels good, and does good.

Why choose a vegan toothpaste?

You may be surprised to find out that when it comes to ethical credentials, not all toothpastes and dental hygiene products are created equal.

While there are an increasing number of animal-friendly and vegan toothpaste options out there, there are also a whole load more which contain animal-derived ingredients such as certain types of glycerin and propolis (which is derived from bees).

With this in mind, really the only way to be sure that you’re using an animal-friendly or vegan toothpaste is to check the list of ingredients and verify that they explicitly outline that any ingredients are derived from plants and not as animal by-products.

Of course, the easiest and ultimately, better way to ensure you’re getting a vegan or cruelty-free toothpaste is to go for a product or brand who outwardly state this to be the case on the product itself!

That’s where this guide comes in.

How about cruelty-free toothpaste, is there a difference?

As with other products (and particularly those within the cosmetics, hygiene, and personal-care world), there is an important difference to be aware of between vegan and cruelty-free and this effectively comes down to whether or not a product or its ingredients have been tested on animals.

If you see the term ‘cruelty-free toothpaste’ this is basically stating that the ingredients or the final product (there can be a difference here too) have not been tested on animals.

Cruelty-free does not however mean that a toothpaste is vegan – it may be made without any animal-derived ingredients or by-products but may still have been tested on animals at some stage during or after the manufacturing process.

Similarly, if a product is stated as being vegan, then it does not contain any animal-derived ingredients but it may still have been tested on animals.

Super confusing, kind of counter-intuitive, and not very helpful right?

Well, the good news is that one way to avoid this kind of misdirection is to look for products that have been certified by reputable organizations such as the Vegan Society, where the standards set, ensure that both conditions have been met before accreditation is given.

So the question remains, what’s the best choice if you’re looking for a truly animal-friendly toothpaste?

The simple answer is to look for a brand or product that explicitly states that they and their products  are both cruelty-free and vegan. This way you can be sure that if you’re looking for an ethical and animal-friendly toothpaste that checks all the boxes, you’ve covered all the bases.

This guide looks to make finding the best cruelty-free and vegan toothpastes as simple as possible, without the need for doing all of the legwork and research yourself!

Cali White Activated Charcoal & Organic Coconut Oil Vegan Toothpaste

Why we love it | Cali White produce dental care and tooth whitening products which are both cruelty-free and vegan. Their packaging is BPA free and the ingredient list of their animal-friendly toothpaste options are as clean as your teeth will look after using them.

A fluoride-free whitening toothpaste that’s also free from SLS and triclosan, this paste is infused with organic coconut and peppermint oil for a fresh finish which also whitens teeth.

As with the other products in the Cali White range, this vegan toothpaste is 100% cruelty-free meaning it does good while your teeth look good – double win!

Hello Antiplaque and Whitening Vegan Toothpaste

Why we love it | Natural flavors and responsibly sourced ingredients sit at the core of Hello’s range of ethically considered dental products making their cruelty-free toothpaste and BPA-free brushes the perfect choice for better brushing every day.

This fluoride-free toothpaste combines peppermint and tea tree oil with coconut oil, is cruelty-free, and is formulated without any sulfates, peroxide, or dyes.

If you’re looking for a vegan toothpaste that offers both antiplaque protection and whitening, then this ethical alternative to conventional pastes is a natural choice.

Rael Himalayan Pink Salt Vegan Toothpaste

Why we love it | Rael are on a mission to make personal care and hygiene products fairer, cleaner, and greener. It’s therefore little surprise that they’re one of the best on the market if you’re looking for a vegan toothpaste answer to your better brushing prayers.

This vegan toothpaste is formulated to strengthen teeth and protect enamel without the addition of SLS and fluoride on the ingredient list.

Made with Himalayan pink salt, this cruelty-free toothpaste is loaded with more than 80 minerals that are both naturally anti-bacterial and anti-inflammatory while a sweet herbal mint flavor leaves your breath just-brushed-fresh for longer.

The Humble Co. Natural Vegan Toothpaste

Why we love it | A combination of Scandinavian design, an ethical foundation of values, and a range of products developed by dentists make the vegan toothpastes and eco-friendly brushes from The Humble Co a naturally better alternative if you’re looking for a cleaner way to look after your teeth.

This vegan toothpaste was developed by dentists and is clinically formulated to prevent cavities.

As well as being cruelty-free and SLS-free, this natural toothpaste is vegan certified and packaged in a more efficient tube comprised of less plastic for additional eco credentials.

Dr Bronner’s All-One Vegan Toothpaste

Why we love it | Dr Bronner’s are no strangers to ethical thinking and whether it’s home or teeth, their range of better cleaning products share a set of values around which the brand is based meaning you can be sure that they’ve considered both health and environment when it comes to vegan dental care.

This cinnamon flavored vegan toothpaste is certified as such by Vegan Action as well as being Leaping Bunny certified and certified organic by the USDA National Organic Program with 70% organic ingredients.

Add to this a super-clean ingredient list free from the likes of artificial colors and preservatives as well as fluoride, and this cruelty-free toothpaste soon stands out for a shining list of accolades which make it a better choice if you’re looking for a cleaner, greener dental option.

Davids Natural Toothpaste

Why we love it | Davids make natural and vegan toothpaste in a variety of flavors and are produced around a cleaner and more ethical set of values to make for a better kind of dental product.

This natural cruelty-free toothpaste is formulated to whiten teeth, fight plaque, and freshen breath without the need for additional harmful additives.

A non-gritty blend of mint oils means this vegan toothpaste is good to use while an SLS free and sulfate free ingredient list makes it even better still.

When you’re near the end, a super-handy metal tube key roller is included to squeeze out that last drop of toothpaste and when you’re finished, a recyclable metal tube means even the packaging is good to go.

JASON Simply Coconut Strengthening Toothpaste

Why we love it | Toothpaste that’s cruelty-free, animal friendly, and formulated without the hidden additives of conventional alternatives.

This strengthening fluoride-free and cruelty-free toothpaste is 99% earth sourced and made without petrolatum, parabens, and sulfates.

Flavored with peppermint oil and formulated with coconut oil, calcium, and magnesium, this toothpaste contains no animal byproducts making it an ethical choice if you’re looking for a cleaner toothpaste with a conscience.

Cruelty-free and vegan toothpaste brands: A-Z

Hello (Vegan)
Dr. Bronner’s
Tom’s of Maine
Desert Essence
Kiss My Face
Dr. Brite (Vegan)
Schmidt’s  (Vegan)
Green Beaver
Green People
Marvis  (Vegan)
Davids (Vegan)
XyliWhite by NOW Foods

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