Discover brands looking to make things better.
Our directory of better brands highlight the organizations and change makers, big and small, actively working to make a difference.
Andalou Naturals
Vegetarian and vegan beauty products made using natural stem cells and free from animal testing.
786 Cosmetics
Halal friendly nail polish and nail products that are focussed and formulated to look good and do better on multiple levels.
Routine
Natural deodorant can be a hit and miss affair, Routine are looking to change that.
Meow Meow Tweet
A vegan skincare brand looking to make a difference with a range derived from fair trade, organic ingredients.
Weleda
Holistic skincare and beauty formulated from organic and biodynamic ingredients.
Pretty Frank
Natural, organic, and sustainably made alternatives to traditional deodorants.
Axiology
A consciously considered range of naturally-derived lipsticks from a brand with a firm stance against animal testing.
Nubian Heritage
Considered hair and skincare inspired by traditional wisdom and natural ingredients.
Ursa Major
A no-nonsense, natural skincare and haircare brand based out of Vermont.
Davids
Cruelty-free toothpaste formulated with natural ingredients.
HOMMEFACE
A cruelty-free approach to everyday men’s styling, grooming and skincare.
Raw Elements
Natural and reef-safe sunscreen without the harmful added ingredients.
Pure Dharma
A luxury skin care brand dedicated to clean and conscious products that elevate and enliven the body.
French Girl
Cruelty-free practices and natural ingredients are the focal point for this brand’s ethical and luxury beauty products.
Ruby Cup
A zero-waste, reusable alternative to conventional feminine products.
Cocofloss
Flexible, ethical dental floss made using all natural ingredients
Alba Botanica
A cruelty-free hair and skincare brand with a conscience.
Puracy
Plant-based household cleaning and hygiene products with a formulated around better values.
Native
Cruelty-free body and dental care products made to be naturally better and free from additional unwanted ingredients.
Jack Black
Cruelty-free hair and skincare formulated to be better using quality, natural ingredients.
Dr. Bronner’s
Body and home care built around an ethos of quality, fairness, and better ingredients.
Rael
Feminine health and wellbeing products that are better for women and the environment.
Malin + Goetz
Naturally-derived luxury skincare products formulated to be suitable for all skin types.
Oars + Alps
Natural and vegan men’s skincare with a focus on performance through rugged, dependable ingredients.
Acure
Acure’s hair and skincare product line is vegan and formulated to be better.
Herbivore
Beauty products built upon a plant-based foundation.
