For too long, purchasing products has gone hand in hand with never really getting the whole picture.
The details behind the label are what count, providing a view of the pertinent information we need as mindful buyers to raise a hand for the causes we care about most.
We found this unacceptable and decided it was about time to do something.
We built a system that draws on the most recent and relevant peer-reviewed studies to help us understand which efforts and actions have the greatest positive impact on the planet, people and animals.
The result? A simple, effective, transparent, and empowering way to make a difference through buying better from brands that care and products changing the conversation.
To ensure every purchase you make is aligned with your values, we’ve broken all of our data down into the following key cause areas, serving as a high-level guide in our assessment of every product and brand we assess and feature.👇