Better causes equal better outcomes.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Enim vel turpis sapien faucibus curabitur facilisis enim. In ut vitae dignissim tellus, enim volutpat.

Animal Friendly

What it is: Animal friendly means considering how products and manufacturing will affect animals (and insects!) and their habitats. We consider brands to be animal friendly if they don’t test on animals, are vegan, or otherwise work to improve animal well being. Learn more about animal friendly »

Brands should: Engage in practices and use materials that are cruelty-free. Avoid using animal products. Offset any impact on animals and their habitats that products and/or manufacturing processes may cause.

Explore further:
Cruelty Free
Supports Wildlife
Bee Friendly
Reef Safe
Palm Oil Free
Animal Friendly Certified


What it is: At its simplest, natural means ‘from nature’ so we consider brands to be natural if they avoid using man-made additives like chemicals, fragrances, and preservatives. While it’s hard to avoid all chemicals and artificial additives, we recognize brands that actively pursue natural and organic alternatives. Learn more about natural »

Brands should: Wherever possible avoid the use of chemicals, toxins, unsustainably harvested palm oil, and synthetic fragrances. Use organic products and engage in practices that would qualify a business for organic certification.

Explore further:
Organic Ingredients
Free From
Plant Based
GMO Free
BPA Free
Microbead Free
Natural Certified

Zero Waste

What it is: Zero waste is an attempt to create less waste. This includes cutting down on the amount of trash that’s created, opting for products that are long-wearing and designed to last, and finding creative ways to reuse the things you already have. Learn more about zero waste »

Brands should: Work towards zero-waste by implementing concrete and actionable strategies. Use packaging that is compostable, recyclable and plastic free and, to the extent allowed by law, deliver products without any excess tags, labels, wrappers or flyers. Ensure products are long-wearing and designed to last.

Explore further:
Plastic Free
Long Life
Recyclable Packaging Zero Waste Certified


What it is: Brands that are fair operate from a position of respect for others, including their employees, trading partners, subcontractors and customers. These brands share their success equitably. Fairness requires dialogue and practices based on equity, creating a win-win environment where all parties involved benefit. Learn more about fair »

Brands should: Fairly compensate employees and makers; adhere to fair labor standards. Engage in trade practices that directly and fairly support artisans and makers; use products and materials that are Fairtrade. Share the proceeds of their success through give back schemes.

Explore further:
Fair Trade
Gives Back
Woman Owned
Profit Share
Employee Owned
Fair Certified


What it is: Sustainability involves the act of looking forward to the future. By acting sustainably and transparently, brands work to ensure that decisions made now won’t cause irreversible damage later on. Ultimately, sustainability means leaving something positive behind for future generations. Learn more about sustainable »

Brands should: Implement sustainable practices that take into consideration the long-term impact of any production and/or manufacturing processes and techniques, as well as the impact of a product over its entire life-cycle. Minimize carbon output by optimizing transportation and logistics chains. Be transparent about the full production chain, providing detailed information upon request.

Explore further:
Ethically Sourced
Carbon Conscious
Local Employment
Small Scale
Locally Made
Sustainable Certified