Fair is fair.
In the context of commerce, fair is often used as a measure of ensuring fair treatment and pay for growers and manufacturers with certifications of ‘fairness’ such as Fair Trade looking to evaluate and endorse this. We also consider whether products are manufactured in countries where fair labor practices are mandated at a legislative level.
Kindness to our fellow humans is central to our mission to redefine the shopping experience. The more we know, the more informed and impact our dollar vote is.