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Microbeads are tiny, round plastic particles less than 5mm in diameter that don’t degrade or otherwise dissolve in water.

Remember back in the day when we thought tiny things just like, ceased to exist when we couldn’t see them anymore? Ha! We were funny.

Now we all know that these teensy microbeads and nanoparticles are quite persistent, in particular as they absorb persistent organic pollutants. And long after we lose sight of them, they just keep being there, getting flushed into our water supplies, our ecosystems, then into our food chain and yes, eventually, into us.

We think this is nonsense. Let’s stop, shall we?


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