Buy Better     About     |     Join Us


Axiology is a plain-talking, ethically-minded makeup brand founded by Ericka Rodriguez that focuses on sustainability and takes a strong stance against the use of animal testing and palm oil.

Ever since Rodriguez first developed a formula in her own kitchen, Axiology promises to never use more than ten ingredients in their products, and what they do use is either organic or naturally-derived, such as organic hemp and sunflower oil.

They offer a range of colours and finishes across their lipstick, balm, and crayon ranges, and aim to provide something better than quick-drying offerings from other vegan makeup brands.


You deserve better.
So does your inbox.

We’re as strict about what goes into our newsletter as you are about what goes onto your skin