Axiology is a plain-talking, ethically-minded makeup brand founded by Ericka Rodriguez that focuses on sustainability and takes a strong stance against the use of animal testing and palm oil.

Ever since Rodriguez first developed a formula in her own kitchen, Axiology promises to never use more than ten ingredients in their products, and what they do use is either organic or naturally-derived, such as organic hemp and sunflower oil.

They offer a range of colours and finishes across their lipstick, balm, and crayon ranges, and aim to provide something better than quick-drying offerings from other vegan makeup brands.

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