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Founded in 2011 by Eric David Buss, the objective behind Davids was simple; to develop a better kind of natural toothpaste free from some of the more unsustainable ingredients and manufacturing processes found in conventional dental care alternatives.

Formulated around ingredients that are considerate to the natural environment, the brand’s products are cruelty-free and utilize sustainable and recyclable packaging with a handy key for squeezing out those last drops of toothpaste hiding in the tube.


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