Pretty Frank

Texas-based skincare brand Pretty Frank started out as Primal Pit Paste, founded by Amy Perez in 2012 to offer alternative, less-harmful varieties of deodorant, which can contain harmful ingredients such as aluminium.

Revamped as Pretty Frank, the company still focuses on natural-based deodorants, offering options made from baking soda or baking soda-free, but always made in Texas from organic and natural ingredients, free from aluminium and parabens.

The brand offers vegan options and has also branched out into other body care products, oral hygiene, and sanitisers, all while committing to sustainable production and packaging without animal testing.

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