Fair

I think we can all agree that fairness is a good thing.

We believe that one of the most important ways to build a better world is through increasing the equity between those around us.

Brands that are fair engage in practices that operate within a fundamental framework of a respect for others and actively engage to better the lot of the whole rather than the individual.

Whether it’s principles of fairness toward their employees, trading partners, subcontractors, customers, or all of the above, the brands within this category are actively taking steps to share their success equitably.

By creating a win-win environment where all parties involved from concept and production to distribution and end-user benefit, the dialogue for creating a more equitable marketplace and fairer economic culture from the richest to the poorest can begin to grow.

To be considered fair, the brands we feature are actively pursuing a fairer approach in their actions and ethics. This may be providing fair compensation to employees and makers, going above and beyond adherence to fair labor standards, engaging in trade practices that directly and fairly support artisans and makers, and of course, using products and materials that are Fairtrade.

The Best Fair Products

Frequently Asked Questions

What does fair mean?

Brands that are fair operate from a position of respect for others, including their employees, trading partners, subcontractors and customers. These brands share their success equitably. Fairness requires dialogue and practices based on equity, creating a win-win environment where all parties involved benefit.

What makes a brand fair?

To be considered fair, brands should fairly compensate employees and makers and adhere to fair labor standards. They should also engage in trade practices that directly and fairly support artisans and makers; use products and materials that are Fairtrade; and share the proceeds of their success through give back schemes.