Animal friendly means considering how products and manufacturing will affect animals (and insects!) and their habitats. This could be choosing to not test on animals, opting for ingredients that are vegan, or otherwise working to improve animal wellbeing.
Brands that are fair operate from a position of respect for others, including their employees, trading partners, subcontractors and customers. These brands share their success equitably. Fairness requires dialogue and practices based on equity, creating a win-win environment where all parties involved benefit.
At its simplest, natural means ‘from nature’ so we consider brands to be natural if they avoid using man-made additives like chemicals, fragrances, and preservatives. While it’s hard to avoid all chemicals and artificial additives, we recognize brands that actively pursue natural and organic alternatives.
Natural Products Association
Natural Resources Defense Council
Non GMO Project
Sustainability involves the act of looking forward to the future. By acting sustainably and transparently, brands work to ensure that decisions made now won’t cause irreversible damage later on. Ultimately, sustainability means leaving something positive behind for future generations.
Sustainable Apparel Coalition
Zero waste is an attempt to create less waste. This includes cutting down on the amount of trash that’s created, opting for products that are hard-wearing and designed to last, and finding creative ways to reuse the things you already have.