it’s simple .

look better  ∙  feel better  ∙  do better

We help humans live a more ethical and environmentally-friendly life through transitioning to a more sustainable, informed and conscious way of buying.

Live By features beauty, fashion and wellness products that not only make you look and feel good but also help make the world a better place.

what’s the big deal?

It’s easy to think “does what I do even matter?”

We totally get it.

There are so many problems out there, from environmental issues to social concerns, that it’s hard not to feel overwhelmed. But it doesn’t have to be this way and we believe that no matter what, we as humans should always strive for better. Even if we are only able to make one better choice each day, at the end of the year we’ll have made a significant contribution.

And because caring is cool ✨

Buy better »

what do you care about most?

A cause is something that we believe in, a conviction that we use to guide our buying decisions. We use causes as a way to make sense of all of the noise and conflicting consumer information out there. Choose something you care about from our six causes and then explore the different actions you can take to make a difference.

Already know what you want?

We’re always on the lookout for the best products that adhere to practices that have a minimal (or net positive!) impact on the environment, are friendly to humans, animals, insects, plants, the atmosphere and the earth.

Check out our curated selection of the absolute best in people and planet-friendly products that look good, feel good, and do good 👇