We know that an informed consumer is one hell of a powerful voice. So we’ve collected an obsessive amount of data on every product we sell, with three paradigm-shifting goals in mind.

1. Verification. Only brands building a better world make our cut.

2. Communication. Extensive data is translated into three easy-to-digest charts to indicate how each product is working toward protecting planet, animals and people.

3. Empowerment. You choose where you’ll cast your dollar vote. Each purchase tells the free market what matters most to you.