Buy better beauty,
backed by data.

From planetary care to labor conditions to animal welfare, the world’s most pressing issues are at the heart of our rigorously collected product data.

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Brand Application

Buying better begins at the intersection of heart and science.

You care. A lot.

But you don’t have time to research every product you buy.

That’s where we come in.

Backed by data, always better. Shopping with Live By makes a measurable difference.

What we do

We help you make informed purchases powered by the values you live by. Our data-driven approach provides you with meaningful information about the impact of every product you buy.

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At Live By, we’re setting the bar for transparency in the marketplace. Our product scores are based on quantifiably impactful brand efforts and are tied to urgent and measurable planetary and social realities. 

Our values

Our community is all about empowerment, participation, and educated conversation. We’re here to get to the bottom of it. We’re here to brainstorm solutions. We’re here to build a better future. 

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Our science, in a nutshell.

We know that an informed consumer is one hell of a powerful voice. So we’ve collected an obsessive amount of data on every product we sell, with three paradigm-shifting goals in mind.

1. Verification. Only brands building a better world make our cut.

2. Communication. Extensive data is translated into three easy-to-digest charts to indicate how each product is working toward protecting planet, animals and people.

3. Empowerment. You choose where you’ll cast your dollar vote. Each purchase tells the free market what matters most to you. 

Want to go deeper? Read our white paper to dive into why, how and what data we collect. We'll just be excited that there's someone else out there who's as nerdy as we are.

Shop the values you live by

Read about our values

Vegan

Cruelty-free

Organic

Plastic Free

Products to live by

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