The Live By Code

The Live By Better Code is a set of standards that we use to distinguish the finest conscious products in the world from the millions of options available on the market. The result is a curated collection that is truly the best in people and planet friendly products that look good, feel good, and do good.

All products approved by the Live By Better Code are:


Our team is always on the lookout for the best products that meet our criteria. Working closely with people in the know like up-and-coming brands, influencers, and local shops, we look to bring the best looking eco products to Live By.


Each product that we include on Live By is vetted for its eco creds. There are a number of factors that we consider such as the company’s practices, customer feedback, and influencer reviews. Read more about our criteria below 👇


Whenever we find products that meet our criteria we can’t wait to share them with you so we write detailed guides about what we’ve found and share amazing, eco friendly and design-led products on social media.

Our Criteria

We look for brands that work hard to ensure all products and manufacturing adheres to practices that have a minimal (or net positive) impact on the environment – including oceans, forests, soil, animals, insects and atmosphere. We ask that brands live by responsible, eco-friendly and sustainable practices.

To make shopping for better products more simple, we’ve broken our criteria down into five different causes: Animal Friendly, Fair, Natural, Sustainable and Zero Waste. A cause is something that we believe in, a conviction that we use to guide our buying decisions. Live By uses these as a way to make sense of all of the noise and conflicting consumer information out there.

Animal Friendly  

Animal friendly means considering how products and manufacturing will affect animals (and insects!) and their habitats. We consider brands to be animal friendly if they don’t test on animals, are vegan, or otherwise work to improve animal wellbeing. Read more about animal friendly »

Brands should: Engage in practices and use materials that are cruelty-free. Avoid using animal products. Offset any impact on animals and their habitats that their products and/or manufacturing processes may cause.


Brands that are fair operate from a position of respect for others, including their employees, trading partners, subcontractors and customers. These brands share their success equitably. Fairness requires dialogue and practices based on equity, creating a win-win environment where all parties involved benefit. Read more about fair »

Brands should: Fairly compensate employees and makers; adhere to fair labor standards. Engage in trade practices that directly and fairly support artisans and makers; use products and materials that are Fairtrade. Share the proceeds of their success through give back schemes.


At its simplest, natural means ‘from nature’ so we consider brands to be natural if they avoid using man-made additives like chemicals, fragrances, and preservatives. While it’s hard to avoid all chemicals and artificial additives, we recognize brands that actively pursue natural and organic alternatives. Read more about natural »

Brands should: Wherever possible avoid the use of chemicals, toxins, unsustainably harvested palm oil, and synthetic fragrances. Use organic products and engage in practices that would qualify a business for organic certification.


Sustainability involves the act of looking forward to the future. By acting sustainably and transparently, brands work to ensure that decisions made now won’t cause irreversible damage later on. Ultimately, sustainability means leaving something positive behind for future generations. Read more about sustainable »

Brands should: Implement sustainable practices that take into consideration the long-term impact of any production and/or manufacturing processes and techniques, as well as the impact of a product over its entire life-cycle. Minimize carbon output by optimizing transportation and logistics chains. Be transparent about the full production chain, providing detailed information upon request.

Zero Waste  

Zero waste is an attempt to create less waste. This includes cutting down on the amount of trash that’s created, opting for products that are long-wearing and designed to last, and finding creative ways to reuse the things you already have. Read more about zero waste »

Brands should: Work towards zero-waste by implementing concrete and actionable strategies. Use packaging that is compostable, recyclable and plastic free and, to the extent allowed by law, deliver products without any excess tags, labels, wrappers or flyers. Ensure products are long-wearing and designed to last.