Natural

Buying natural means choosing products or brands that utilize natural materials or which work in harmony with nature.

Brands and products can be thought of as being natural if they avoid artificial additives such as chemicals, fragrances, and preservatives in the manufacturing process or pursue an ethical policy that reflects and compliments the natural world.

While it can be hard to avoid all chemicals and artificial additives, we recognize brands that actively pursue natural and organic alternatives in this category.

To be considered natural, the brands we feature should wherever possible, avoid the use of artificially created materials, and actively aim to avoid chemicals, toxins, unsustainably harvested palm oil, and synthetic fragrances.

Natural products ultimately mean supporting ethical principles and production modes that are better for us and better for the natural world.

The Best Natural Products

Frequently Asked Questions

What does natural mean?

At its simplest, natural means ‘from nature’ so we consider brands to be natural if they avoid using man-made additives like chemicals, fragrances, and preservatives. While it’s hard to avoid all chemicals and artificial additives, we recognize brands that actively pursue natural and organic alternatives.

What makes a brand natural?

To be considered natural brands should, wherever possible, avoid the use of chemicals, toxins, unsustainably harvested palm oil, and synthetic fragrances. They should also use organic products and engage in practices that would qualify a business for organic certification.