Goodbye greenwashing.
Hello data-backed beauty.
Our human-verified data says no thanks to the B*S, empowering better buying decisions for a better world.
Hello better beauty.
Empowered choices, better outcomes, backed by data.
Goodbye greenwashing.
Hello data-backed beauty.
Our human-verified data says no thanks to the B*S, empowering better buying decisions for a better world.
Researched for You
Every product and brand we feature is scored for sustainability and ranked for impact based on what matters most, so you can navigate your conscious consumer journey with confidence and ease.
Calculated for Impact
Our cutting-edge algorithm has analyzed over 15,000 products for sustainability and environmental impact, to bring you the better side of ethical beauty and wellness.
Built for Better
We tie everything to the most current sustainability research, to ensure that the scores you see reflect real planetary and social realities, for verifiably impactful purchasing.
What's Behind Better?
At Live By, we’re driven by a simple truth: when you know better, you buy better.
We assess each and every product we advocate, steered by three fundamental aims:
Verification
Quality matters, and so does intent.
Every product we feature has been chosen from brands actively striving for change.
We’re strict on standards, ensuring that every recommendation is rooted in genuine action, not just words.
Clarity
Cutting through the noise, we provide the essentials.
For every product, we calculate a direct impact score based on its influence on the environment, society, and the natural world.
We believe transparent metrics lead to informed choices.
Empowerment
Your choices hold power.
Every decision you make shapes the marketplace and sets a precedent. We amplify your impact by spotlighting products that align with your values and vision.
Together, we’re charting a course toward a more conscious future.
