Brands who are bolstering social stability find creative and meaningful ways to use their success to help support those who need it most, and hold themselves accountable to their impact on societies in their home country and anywhere they do business.
This is often seen as an “above and beyond” brand effort, but we see it as a good old-fashioned pay-it-forward.
And while social stability as an abstract concept doesn’t have direct ties to planetary realities, the human and environmental cost of instability (read: war, conflict, poor resource and waste management, unreliable education and healthcare systems) can be devastating which means that this cause deserves its own category.
